Equipped with sophisticated features, Chevrolet cars are predicted to be in demand in several places around the globe.  A while ago, I have learned about a bit of news from biz.thestar.com.my.  They say that DRB-HICOM Bhd and General Motors Asia Pacific Holdings (GM) are expecting to have 2,000 Chevrolets sold by the end of the year.  It will be accomplished with by their joint-venture company, HICOM-Chevrolet Sdn Bhd.

The Chevrolet Aveo Notchback, HICOM-Chevrolet’s first product, shall be the one to strengthen the company’s name and will eventually cause the abundance in sales.  That was according to Datuk Mohd Khamil Jamil, the DRB-HICOM group’s managing director.  He said, “DRB-HICOM stands to gain from the wealth of expertise and experience FM brings to the table as our partner. And, together with DRB-HICOM’s keen knowledge of the local market, we are confident of turning Chevrolet into a serious player in the passenger car segment in Malaysia.” This was his statement upon signing the joint-venture agreement with the president of GM South-East Asia operations, GM Thailand and Chevrolet sales Thailand, Stephen Carlisle.  With this model, they are confident that they will gain the interest of young customers and they will be able to capture the upcoming executive market, of which both are a good population to focus onto.

Furthermore, Khamil said, “The partnership would also explore the establishment of a local assembly programme and a manufacturing hub in Malaysia for the production of Chevrolet vehicles, parts and accessories for the Asean market.”

According to Carlisle, GM will have a major presence in Malaysia in their collaboration.  And, it is a good thing knowing that the country is a key member of the Asean community.  It is also the largest market for passenger cars around South East Asia.

The Chevrolet Aveo Notchback has been priced at RM 69,888.  That is without insurance.  But, it offers a three-year warranty or 100,000 km of mileage (whichever goes first).  With such reasonable price, Khamil said, “Priced more competitively than other models in its category, the Aveo Notchback is ideal for those looking for an affordable ride while maintaining a modern design and style with a spacious interior.”  That being said justified their potential sales hike.

Well, let us just wait for that moment.  There are only four months before we will be able to know the results of this venture.  For now, I believe they could probably make it.