At last, Chevrolet will be revealing the newest and the freshest car in the Malibu Line-up - the 2008 Chevrolet Malibu in a new form. Even before it was said to be revealed on November 1st, the car industry have anticipated that the new car design will be a great hit in the mid-size segment. The popularity of the new 2008 Chevrolet Malibu is going to depend on the advertisement made by the carmaker and this ad will start showing this coming October 17.

This is a plan that pushes the Chevrolet’s “American Revolution” campaign which will take over the scene and will be available through all media including websites and TV. The new advertisement will also be seen on the screens of the Major League Baseball 2007 League Championships and World Series as well as on primetime cable shows. Print ads in magazines including USA Today will also have the advertisement.

The Chevrolet General Manager Ed Peper said, “We are introducing the all-new Malibu to America with a ‘no stone left unturned’ marketing effort. We want the entire country to know that this car, which is designed to be the best in the mid-size segment, is coming, and that it has bulletproof quality, coupled with beautiful interior and exterior design. Malibu has the look, feel and content of a $40,000 car but it costs less than half that amount. It truly will be the car you can’t ignore.”

There are three phases of the Malibu Ads:

First: it involves intensive and unavoidable burst of car’s activity to bring into knowledge to the people what the new car can offer.
Second: a methodical approach to build credibility about the Malibu’s competitiveness using third-party endorsements.
Third: emotionally engage consumers and deliver the proof of why Malibu is the car Americans can’t ignore.

These three phases were released by theautochannel.com also a reputable website for car parts like Acura legend performance parts.

The General Director of Chevrolet advertising and sales promotion, Kim Kosak, said, “The Malibu campaign is not a one-day wonder. It will be a sustained, disciplined marketing effort to tell America about the all-new Malibu. We know we face a big challenge because Malibu is going up against strong competitors like Accord and Camry. But we know we have a great product, a strong media plan, and a creative advertising and promotional campaign to tell our story. We’re confident we can get the new Malibu on people’s shopping lists.”

Kosak also commented that even though the new ad is delivered to almost al kinds of networks, it is not a mass-market approach. She also insisted that this is a form of advertisement that catches women’s attention. It also has the interest of Hispanics and African Americans to have more knowledge about the soon-to-come all-new Malibu.

Kosak even added, “The all-new Malibu is the most-researched car in Chevy’s history, and our marketing campaign is also the most-researched plan we’ve ever developed. We know who the Malibu’s target buyers are, and we have designed customized media plans for all of them to connect with them in a targeted way.”

The advertisement was created by expert Campbell-Ewald and it features the Malibu’s quality, reliability and durability; the highly designed interior and exterior; its quietness and safety features; and the hybrid version, which will be the most-affordable in the midsize segment released by theautochannel.com.

 “The Malibu target audience is deeply entrenched in their beliefs. They are highly skeptical of anyone’s ability to compete with Camry and Accord. This campaign is designed to shock their systems, attack their beliefs and debunk myths. We want them to start out skeptical and end up wowed. The great thing is, we have the product to do that,” said the vice chairman and chief creative officer at Campbell-Ewald, Bill Ludwig.