December 26, 2007

Behind Every Successful Malibu…

Filed under: Chev love
The Chevy Malibu has been widely praised since it was launched.  One of the secrets behind the success of the said vehicle is that it was designed with an eye for details by female designers.

Cathy Turzewski, the program engineering manager for the Malibu, worked with another woman, Alex Cattelau, the chief of performance integration, to create the Malibu of today.  "The key to this program is we had very good teamwork," said Turzewski who also had to work with Crystal Wyndham and Esther Martinez, interior and exterior design managers respectively.

"Typically, women have a different mind-set. We all look for the same standards, but women have a different sense of esthetics," said Turzewski when asked what could have been the effect of gender in the design of the vehicle.

This site had the lowdown on Ms. Turzewski’s thoughts on the design of the Malibu.  The report went on to say:  "Turzewski outlined how the interiors were designed to be durable for kids. Plastic panels were installed on the backs of the seats (for kicking feet) and stain-resistant, easy-to clean-surfaces and fabrics were added. When she realized she needed a cup holder on the passenger side for her water bottle, her response was to install one that could be reached by shorter females."

"Another first is a household style outlet at the back of the center console so there’s no need for a converter to charge your phone or MP3 player. One more feature for which we’ll all be grateful: a pull-down strap on the inside of the deck-lid for ease of closing."

It is clear that the females who have created the Malibu had succeeded in making a great vehicle which I think can prove to be more popular than the Acura CSX with its distinct fenders.

 

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